What’s the deal with Motley Fool marketing?

The Motley Fool’s purpose is to make the world smarter, happier, and richer. We’re passionate about that, and so we work very hard to encourage as many people as possible to explore our premium services. That includes using marketing tactics that have proven successful over decades of testing.

But we have a culture of “top it” at The Fool, and we are always looking to improve. We’re constantly testing new methods to ensure our marketing is aligned with who we are as a company, but without dramatically slowing the rate at which people join.

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